Reddish brown I got it today at a discount of 10%. The formula is buttery smooth and velvety. If you have dry chappy lips then you need to exfoliate and moisturise your lips to enhance the look of the lipstick. The shade jackie brown is as what is shown in the pic, it's reddish brown.. perfect for medium-dusky skintones but can be little darker for fair skin beauties. Overall it's a beautiful shade of brown to go for.. I'm happy with it. Got a free highlighter palette with it, which i think is not as impressive.

