Tagged “circle to search”

person holding a smartphone showing an image of a stylish outfit on social media, using their finger to draw a circle on the screen to activate an AI visual shopping feature

What is "Shopping in a Circle"? The New Feature Changing the Way We Scroll

Spotted an outfit on TikTok or Instagram but don't know where to buy it? "Shopping in a Circle" is the massive tech trend eliminating the search bar. Discover how this AI tool turns your screen into a fully shoppable catalog without interrupting your scroll.

29 June 20263 min read

A user activating the Circle to Search feature on an Android smartphone to isolate and shop individual clothing items.

Circles

Circle, Match, Wear: Google’s AI is Changing How We Shop on Our Phones

Google has officially upgraded Circle to Search from a simple reverse-image look-up tool into a full-blown AI personal stylist. With new multi-object recognition and localized virtual "Try It On" layers, your mobile display is now a frictionless checkout counter.

21 June 20262 min read